At the IBM Insight conference, theCUBE caught up with Susanne Hupfer, Principal Analyst for the recently launched IBM Center for Applied Insights mobile study, and Phil Buckellew, IBM VP of Enterprise Mobile. Susanne discussed insights about successful mobile development that are revealed in a new IBM study “Star qualities: What it takes for mobile development projects to succeed.” Phil explained how IBM translates these findings into practice in its own mobile business.