Category: Videos

Interview on mobile development by theCUBE

theCUBE caught up with Susanne Hupfer and Phil Buckellew at the 2015 IBM Insight Conference in Las Vegas. Susanne — Principal Analyst for the just-launched IBM study “Star qualities: What it takes for mobile development projects to succeed” — reveals key study insights, and Phil, Vice President of Enterprise Mobile for IBM Software Group, ties the findings to IBM’s strategy for mobile solutions.

Overview of the 2014 IBM Business Tech Trends study

Big data and analytics, cloud, mobile, and social are now mainstream, driving strategic opportunities for the enterprise. How are leading companies staying ahead? This study of 1,447 IT and business decision makers reveals three key characteristics that give leaders an edge: partnering extensively and creatively, fueling their enterprise with analytical insights, and combining these four technologies, with cloud at the core. Tune in for an overview from IBM General Manager of Ecosystem Development, Sandy Carter, and Principal Analyst for the study, Susanne Hupfer (starting at 6:46).

Hybrid cloud goes dynamic

It isn’t public versus private cloud, it’s both! By the end of this year, 61% of enterprises will have a hybrid cloud environment and use it to power business growth. Based on findings from the IBM Enterprise Cloud study: “Under cloud cover: How leaders are accelerating competitive differentiation.”

Software as a Service (SaaS) drives competitive advantage for top companies

Did you know that Software as a Service (SaaS) can empower your teams through better collaboration and decision making, driving competitive advantage for your organization? IBM recently surveyed 879 IT and business decision makers. We found that forward-thinking companies are going beyond enterprise efficiency — achieving deeper collaboration, better decision-making and market agility through their SaaS applications. How are you using SaaS to build a smarter enterprise?

Forward-thinking companies are redefining their business strategy with cloud

The IBM Center for Applied Insights recently launched the study “Under cloud cover: How leaders are accelerating competitive differentiation,” based on a survey of more than 800 cloud users and decision makers from around the world. It reveals that one out of five organizations has discovered a secret source of competitive differentiation through cloud computing. It allows them to serve customers in new ways and reimagine their business models. It can help surface valuable insights from their data and transform how they make decisions. It enables them to tap expertise from across their entire ecosystem. Cloud is their engine for business growth.

The IBM 2012 Tech Trends study: Who’s winning the tech race?

IBM recently released the new worldwide study “Fast track to the future: The 2012 IBM Tech Trends Report.” Mobile technology, business analytics, cloud computing and social business are rewriting strategic playbooks across industries. In these spaces, new business possibilities are emerging faster than many organizations can act on them, with significant IT skill shortages and security concerns threatening progress. Yet, some companies are innovating at the leading edges of these fast-moving technology trends and driving strategic advantages for their organizations. Tune in as Susanne Hupfer, Principal Analyst for the study, discusses key insights.

MoCoMapps – Mobile Do-it Yourself Location-Based Crowdsourcing

MoCoMapps (Mobile Collaborative Mapping Applications) is a mobile application from IBM Research that lets users easily create and share their own structured location-based crowdsourcing apps around issues important to them, collect geo-tagged data from contributors, and collectively view and analyze results — all without needing to write any code. Application areas include citizen engagement, smarter commerce, and emergency management.

Many Eyes: Finding Patterns in Your Data

This short talk covers the “Many Eyes” technology from IBM Research, which fuses easy data visualization with social interaction. Many Eyes promises to bring quantitative information to decision-making communities on a massive scale and to revolutionize current modes of interaction around how we visualize and collaborate with statistical information. By providing a forum for users and communities to easily explore, discuss, and collaborate on data and visualizations, Many Eyes promotes a process of social data analysis and collective discovery.

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