Category: Research Reports

Cognitive Advantage Study

What is driving forward-thinking businesses to adopt AI/cognitive technologies? What are the top business use cases that early AI adopters are tackling? The IBM Cognitive Advantage Study surveyed over 600 AI/cognitive decision makers from around the world to find out the answers. Two-thirds of these early adopters say that AI is very important to their business strategy and success, and 6 in 10 regard AI as essential to digital transformation.

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Hybrid Cloud Study

Hybrid cloud is the de facto state of IT. Two-thirds of organizations that blend traditional and cloud infrastructures are already gaining competitive advantage from their hybrid environments, according to IBM’s global study of 500 hybrid cloud decision makers. Leaders among them use hybrid cloud to power their digital transformation, going beyond cost reduction and productivity gains. What’s more, these leaders are using hybrid cloud to springboard to next-generation initiatives like Internet of Things and cognitive computing.

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Mobile Development Study

Mobile enables enterprises to interact and engage with customers and employees in novel ways. But as mobile apps take center stage, development teams face enormous pressure, having to continually adapt to changing mobile technologies and user expectations. How do some development projects deliver great applications—meeting expectations, on time and on budget—when most don’t? The secret, it turns out, lies in having both the right team and the right approach.

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Tech Trends 2014 Study

The future has arrived. Big data and analytics, cloud, mobile, and social are now mainstream, driving strategic opportunities for the enterprise. How are leading companies staying out ahead when everybody is jumping into the fray? This study of 1,447 IT and business decision makers reveals that the leaders have three key characteristics that give them an edge: partnering is in their DNA, analytics is their fuel, and combining these four technologies is their breakaway move.

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Software as a Service Study

The use of Software as a Service (SaaS) has skyrocketed over the last few years. To gain a deeper understanding of how organizations approach SaaS, the IBM Center for Applied Insights conducted a global study of 879 IT and line-of-business SaaS decision-makers. Cost reduction is still a primary reason companies turn to SaaS. But those at the front of the pack are discovering how SaaS can help them achieve a much broader and more strategic goal: competitive advantage.

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Enterprise Cloud Study

To obtain a global snapshot of how organizations are using cloud computing, the IBM Center for Applied Insights surveyed more than 800 cloud decision makers and users—split evenly between business and IT functions, spanning 24 industries and 13 countries. The study reveals that one out of five organizations has discovered a secret source of competitive differentiation through cloud computing. It allows them to serve customers in new ways and reimagine their business models. It can help surface valuable insights from their data and transform how they make decisions. It enables them to tap expertise from across their entire ecosystem. Cloud is their engine for business growth.

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Tech Trends 2012 Study

Mobile technology, business analytics, cloud computing and social business are rewriting strategic playbooks across industries. In these spaces, new business possibilities are emerging faster than many organizations can act on them, with significant IT skill shortages and security concerns threatening progress. Yet, some companies are equipped to innovate at the front edges of these fast-moving technology trends and drive strategic advantages for their organizations. What can business and IT decision makers learn from this elite group of pacesetters?

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